Marketing Management and Communications in the Public Sector
-10%
portes grátis
Marketing Management and Communications in the Public Sector
Villeneuve, Jean-Patrick (Universita della Svizzera italiana, Switzerland); Pasquier, Martial (University of Lausanne, Switzerland)
Taylor & Francis Ltd
08/2017
264
Dura
Inglês
9781138655799
15 a 20 dias
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
List of figures List of tables List of boxes Part I 1. Public management and marketing 2. Marketing and public marketing Part II 3. Basic marketing concepts 4. Marketing information research 5. Marketing strategy 6. Marketing instruments Part III 7. Public communications - an introduction 8. Communications models and strategies 9. Communications instruments 10. Communication control 11. Crisis communication Appendix: a case study Index
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List of figures List of tables List of boxes Part I 1. Public management and marketing 2. Marketing and public marketing Part II 3. Basic marketing concepts 4. Marketing information research 5. Marketing strategy 6. Marketing instruments Part III 7. Public communications - an introduction 8. Communications models and strategies 9. Communications instruments 10. Communication control 11. Crisis communication Appendix: a case study Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
